Whether you can’t live without coffee (me) or you hate it, coffee branding can be found everywhere. Starbucks on every corner with a million different merch items and their signature green siren, it’s hard not to notice. small town coffee shops, hipster spots in the city, it’s just a part of culture. So when making the huge decision to own your own coffee shop, a captivating design is necessary. I mock-branded this coffee shop to show you the benefits of good design.